Dietlin helps nonprofits and charities raise more money and assists corporations and individuals with making their giving more effective. The services the business provides achieves what Dietlin calls “transformational” philanthropy.

“If somebody does philanthropy and isn’t transformed by it, they aren’t necessarily going to be interested in continuing to give and help people,” she said.

Dietlin’s research and expertise in philanthropy has landed her airtime on Oprah Winfrey’s show Oprah and Friends Radio. She’s worked in Nashville with country music artists whose managers are flooded with requests for fundraising efforts.

Dietlin’s business helped Beth Nielsen Chapman, a country music singer-songwriter, to filter through requests and aligned her giving with her interests, values and passions.

“If you really care about cats and dogs, why are you saving the whales?” Dietlin said. “All of those are really good causes, but if you really care about something, why not target it?”

Dietlin’s work with nonprofits include America’s Second Harvest, a national food bank organization that provided emergency food assistance throughout the aftermath of Hurricane Katrina.

Melanie Nowacki, America’s Second Harvest national director, said Dietlin’s business helped the organization create a disaster response task force.

“We like to say that (our organization) deals with disasters every day, but that was obviously one on a much larger scale,” Nowacki said.

Jaynee Day, president and CEO of Second Harvest Food Bank of Middle Tennessee, said she was sent to New Orleans as part of the organization’s disaster response.

Day said her organization asked Dietlin to compile a list of businesses, churches and other individuals in the region that would be interested in the food bank’s cause.

“Without that list and her services, we wouldn’t know who to target, we would just be stabbing in the dark,” Day said.

“We’re light years ahead of where we would have been without her.”