Everyone makes mistakes, and that includes bands.
Hefners previous record, We Love The City, was a lackluster performance of easygoing tunes. Overproduced and unimpressive, it left the band in dire need to redeem itself.
On its latest record, it traded the 24-track recording studio format for merely eight tracks, a bold move by a band that needed to prove its ability.
By toning down its production, it did just that.
Simply trying something so different and unfamiliar to its earlier work is a feature worth commending the band for - since after all, isnt creative freedom essential to the longevity of a project?
When the psychotic keyboards make their mark on the opening title track, its obvious the band approached this album differently.
Trouble Kids is a classic indie-rock number meshing a questionable sample of a babys voice with occasional blurbs of electronic sweetness - all set to the backdrop of a head-bopping string pattern.
When the Angels Play Their Drum Machines embodies a bit of storytelling with effective usage of a Moog synthesizer and various programming antics.
The formula of China Crisis delves back into the bands old days, but with more maturity and poise, while the easily hummable Beatles-esqe Half a Life is perfect to sing along to.
From the haunting theme of Alan Bean to the almost childlike musical appeal of Peppermint Taste, Hefner has taken a gamble, and it will surely come away a winner.