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Web job sites can help U with search

November 8, 2001

Looking for jobs on the Internet has become quite common during the past few years. These sites have grown tremendously, hosting new user features and services.

Hours can literally be spent finding salary information, learning about specific career fields and even getting moving assistance for that trek to a new city.

But are these sites the Internet’s replacement of career counselors? Kelley Bishop doesn’t think so.

“We are not being replaced,” the director of Career Services & Placement said. “It’s a great research tool, but you can’t get on the Web and say everything is solved.”

Bishop said these sites are valuable for gaining information on companies, which years ago would have been very hard to find.

“The more they (sites) can target a potential student, the better,” Bishop said. “Overall, these resources have really evolved a lot.”

One of the latest sites to debut is CollegeJournal, powered by The Wall Street Journal. CollegeJournal was created to offer students the opportunity to search a vast database of more than 30,000 job openings updated daily.

Tony Lee, editor in chief and general manager of CollegeJournal, said he feels strong customer interest and powerful connections fostered the site’s start-up.

“Our obligation is to provide high-quality services and tools, and also because of who we are (The Wall Street Journal), being able to connect with strong alliances to provide even more resources,” Lee said.

Its connection with Kaplan, a test preparation company, lets users take a variety of practice tests from the LSAT (Law School Admissions Test) to the GMAT (Graduate Management Admissions Test). Another strong connection with Peterson’s, a national provider of educational information, allows students to gain information on graduate schools across the country.

While the content and services may differ from site to site, the style and navigation of each site does also.

Advertising senior Lori Vanlandingham made a quick decision about which site to use during a job search.

“I thought Monster was easier to navigate, HotJobs was just too hard to look at,” she said.

But she said HotJobs had more specific options on her career field than some other sites.

Among other sites are monsterTRAK (formerly JOBTRAK) and JobsOnline. These sites remain at the aggregate level, usually posting thousands of jobs nationally.

There are, however, more specific sites that tailor to specific majors and career fields. Retailology.com, for example, is a Web site created by Federated Department Stores Inc., a national operator of department stores.

“It tells you everything about retail, interactively - employers like them have been really good at utilizing the Web,” Bishop said.

WetFeet.com, another career site, has a site tailored to students looking for internships. InternshipPrograms.com, running as a separate site, boasts a large database dedicated to thousands of internships, while offering the same features of WetFeet.com, such as allowing the user to create a personal profile and read experiences from actual interns.

Gary Alpert, cofounder and chief executive officer of WetFeet.com, said the company has tried to maintain itself in a “niche” aspect.

“WetFeet has always focused on college and higher end jobs as far as candidates go,” he said.

Bishop said he feels it’s really important for students to use these sites as a learning tool to find out more about themselves and possible career choices - but he said the Web won’t answer everything.

“There is still a human contact piece,” he said. “We are here to help students transition from college to the job world.”

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