MSU’s Energy Conservation Campaign turned on its light Tuesday morning in front of administrators.

Cassie Kraft, a studio art sophomore, had her design selected out of 15 entries to become the campaign’s official logo. As the winning designer, Kraft will receive free textbooks for spring semester from the MSU Bookstore.

“I’m really excited,” Kraft said. “I’m happy that it was the logo. I think energy conservation is an important issue at Michigan State.

“We only have so many resources. People need to look out for them because they aren’t going to be around forever.”

MSU President M. Peter McPherson and Provost Lou Anna Simon were among officials who attended the event.

Simon said the campaign will bring MSU forward as a leader for other institutions hoping to tackle environmental issues.

Brenda Wrigley, an assistant professor of public relations, said she was pleased with Tuesday’s results.

“I love the logo,” she said. “I am especially delighted that a student created the design, (because) changes have to come from those who are part of the community.

“The logo is consistent with the theme of conservation with a simple, visually colorful and creative design.”

Participants in the campaign hope it will encourage students, staff and faculty to conserve energy. One of the major goals in the campaign is to save the university $1 million by cutting electrical consumption by 5 percent each year.

To contact MSU’s Energy Campaign look up www.ecofoot.msu.edu.