Lansing Community College began its school year last week with a renovation of its image.
For the new school year the college unveiled a new logo designed by Bruce Mackley, senior graphic designer at LCC.
He said the administration first began discussing the replacement of the logo last year.
“We were looking for something very useful, very dynamic, contemporary and eye-catching,” he said. “We wanted something you wouldn’t mind wearing on a T-shirt.”
The new logo appeals to more students, said Lucian Leone, marketing director at LCC.
“We needed something a little more accessible to students,” Leone said. “We were looking for something fairly easily recognizable since we want to use it extensively,”
After being told to put stars in the logo, Mackley started designing it, he said.
“It was a slow process. We explored several different designs,” Mackley said.
The new design features a large star surrounded by an elliptical arrangement of smaller stars, he said.
“Metaphorically, the big star is supposed to represent Lansing,” said Joan Stephens, account executive at LCC. “The smaller stars are supposed to be students being launched into careers by LCC.”
But students have mixed reactions.
“It’s a good logo. It tells students that they’re welcome here,” said Jasmine Stoudamire, an elementary education sophomore at LCC. “Change is always a good move.”
Jeff Tarr said a new logo is not a big deal.
“It’s OK, but it’s just another logo,” said Tarr, a computer numerical control programming sophomore. “The star is kind of generic.”
The school began printing the new design on LCC apparel and supplies last week, Stephens said.
Because of costs, LCC will slowly add the logo to various parts of the school throughout the next year instead of revealing the new logo in a big ceremony, Mackley said.
