Ten people wearing sweaty Spartan basketball jerseys run up and down the court, fighting for loose balls and reaching to block passes.
It looks like an MSU basketball game.
But no one is there to watch; its not Charlie Bell and Marcus Taylor, but senior forward Becky Cummings and the MSU womens basketball team.
Despite the fact that last years attendance hovered around 900 fans in the 15,000-plus seat Breslin Student Events Center, Trena Anderson, the new assistant to head coach Joanne P. McCallie, has different expectations for this year.
And with the help of a new student fan section called Coach Ps Pack Attack, Andersons new position and the teams massive community involvement, filling even the lower bowl of Breslin isnt an impossible goal, she said.
We look at a school like Wisconsin, whos never won a championship, never been in a big tournament, and they generate 12,000 people, she said. Its just a team effort there. Were going to use every resource and thats what makes a big difference.
In the new position, Anderson has the flexibility to tailor and refine her job. Her focus, on marketing and gaining fan support, has her scrambling to set up speaking engagements for McCallie and her players.
Anderson said each player has been assigned to local elementary schools to meet with students and raise awareness about women in sports.
It seems to be working.
After a recent McCallie speech, ticket sales rose 50 percent, Anderson said.
Coach P. is a great speaker, she said. Not a lot of the mens players have the time to sit down and talk to people like that. Theyre too high profile. People seem to really appreciate this.
Although the university has a department for sports marketing, Anderson said her job is more personal and specific. She can focus on certain areas, instead of general sports promotion.
A few students have helped by joining that promotion bandwagon and have jump-started the student section tentatively titled Coach Ps Pack Attack.
But dont assume they were major womens basketball supporters in the past. Pack Attack founder Erik Schaefer, a manufacturing engineering junior, said he has only been to a couple of games.
Its because of poor support from sports enthusiasts like himself that he decided to begin the section with a friend.
I knew from personal experience, wed never gone (to womens games), he said. We wanted a way to make it more exciting because there is definitely a lack of support.
And with Anderson behind the scenes organizing the marketing plan and McCallies intense personality on the sidelines, students should respond, he said.
The new coach made it clear she really wants to increase attendance, Schaefer said. If we can get good attendance with a loud student section that can help them out, we will.
Right now only 20 students have signed into the Pack. The group, sponsored by the Student Alumni Foundation, costs $21 - a $9 T-shirt and $12 membership charge.
General admission to womens basketball games is free for all students.
Now with the season opener looming ahead next week, Anderson is pulling the last strings together and hoping for the best.
Its good to have someone fighting for them on the inside, she said. Not everyone takes womens basketball seriously. Im not sure what to expect, but I know the hard work will pay off.
The womens first home game is an exhibition game against the National Womens Basketball Leagues USA Elite Team at 2 p.m. Saturday at Breslin.