“Bedazzled” starts off with a chuckle, then goes straight to hell.

The beginning is creative, funny and even a bit innovative. The credits rolled by while swift cameras showed many examples of sinners and saints walking the streets and sitting in the many temples that dot the globe. Like a divine pop-up video, the audience got a cleverly amusing sneak peek of how everyone supposedly appears in the eyes of the gods.

But Harold Ramis’ devilish new comedy, starring Brendan Fraser (“The Mummy,” “School Ties”) and British actress-turned-model Elizabeth Hurley (“EdTV,” “Austin Powers: International Man of Mystery”), went quickly downhill from there.

The story just wasn’t funny. Fraser, who plays totally uninteresting, dorky technical-support adviser Elliot Richards, confirms that an actor can drop lower than a role as “Dudley Do-Right.”

To be brutally honest, the movie gets really annoying. The story, written by Ramis, Peter Tolan and Larry Gelbart, is irritating and repetitive. And this actually does come as a big disappointment, keeping in mind that Ramis has been behind great comedies such as “Analyze This” and “Ghostbusters,” the latter of which he also acted in, filling the role of Dr. Egon Spengler.

The almost ridiculous story follows Elliot as he decides to sell his soul to the devil, appropriately and ironically played by Hurley, who is maybe the only good thing about this movie. She represents the complete opposite of the ugly evil that most expect of the dark prince’s demeanor.

She gives Elliot seven wishes, which she knows he will fumble, and sends him on his way to his first disappointing dream world. But first she gives him a little red cell phone to use if he doesn’t like what he’s seeing. Well