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Student designers show their Detroit love through fashion label

February 19, 2015
<p>Media and information junior Derek Thompson and food industry management junior Edward Davis pose Feb. 17, 2015, at their apartment in Lansing. The goal of their company, Rejeunir Productions, is to help rejuvenate the city of Detroit and eventually open a recording studio.  Alice Kole/The State News</p>

Media and information junior Derek Thompson and food industry management junior Edward Davis pose Feb. 17, 2015, at their apartment in Lansing. The goal of their company, Rejeunir Productions, is to help rejuvenate the city of Detroit and eventually open a recording studio. Alice Kole/The State News

A love for their hometown sparked the passion to create a movement to rejuvenate Detroit. Last summer the company Rajeunir Productions was created by two students to raise money and awareness. Their ultimate goal is to unify the community and open up a recording studio to showcase new, rising talent.ap

Both Edward Davis, a food industry management juniorap, and Derek Thompson, a media and information junior, apare from Detroit and want others to understand their optimistic image of the city.ap

“We just really, coming from Detroit and growing up, are able to see a lot of the good that not a lot of others are able to see from the outside,” Thompson said. “I feel as if our current position allows us to give the city a positive platform to shine in a positive light.”ap

An idea that started as a way to make some extra cash for the two soon turned into a desire to create a movement.ap

Rajeunir Productions came up with four different ”Detroit Up" T-shirt designs to sell to those who support bringing back Detroit.ap

“One way we can kind of unify the city is with the shirts. Everyone wears them and they will be part of the ‘Detroit Up’ movement,” Davis said.ap

They print their merchandise locally at RetroDuck.com shopEMC in East LansingEMC. Proceeds raised from apparel purchases will go toward the recording studio that is planned to open by this summer. Davis said they are looking at different venues, but are hoping to get a location off Woodward Avenue in the heart of Detroit.ap

“My goal for the company is to get the recording studio and get a lot of artists signed out of Michigan and out of the Detroit area,” Davis said. “Not just rap, but we want to do various artists, such as country, rock, hip-hop, anything just to showcase the potential of Detroit. That’s really where we come in at.”ap

Thompson said their hope is to show Detroit’s talent to a national audience.ap

Their business is located at their house in Lansing, where they stock apparel, control social media and collaborate on how to move forward with Rajeunir Productions.

“The success has been really great so far,” Davis said. “A lot of people from around campus from the Detroit area have joined the movement and bought a T-shirt or crew neck to show their support.”ap

As the two get ready to graduate in the next year, they plan to combine their love for music with their career. It gives them a “way to incorporate a lot of what we are learning in school to real-world scenarios,” Thompson said.

Davis said that “Detroit Up” could lead to working with non-profit construction companies working to rebuild the city, which would merge his new major, construction management.

“It’s been a hard journey so far trying to manage school and run our business,” Davis said. “If you really want to do something, you will find time to do it. I really feel that us continuing to strive for greatness with this company will potentially put us on a platform that everyone will recognize and see our hard work.”

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