Labels, ads not always honest about products
There is no cure for the common cold. This is universal knowledge. Yet when a “miracle cold buster” hit the shelves in 1999, Americans snatched it up. Throw in a cute story about a second-grade teacher who invented the product and an endorsement from Oprah Winfrey and you’ve got Airborne, the “effervescent dietary supplement” that made $151 million in 2006.