While she anxiously waits for her latest online shopping order to arrive in the mail, Spanish senior Skylar Taylor said she finds satisfaction in knowing that her purchase is not only enhancing her wardrobe, but it’s contributing to a cause across the globe as well.
After hearing about the company Serengetee t hrough social media, Taylor is now among a group of seven other MSU students who serve as campus representatives for Serengetee, a growing company that has gained momentum due to their philanthropic mission.
Serengetee is a clothing line that purchases fabrics from different markets throughout the world to create customizable shirts and accessories.
The company was established in 2012 out of a college dorm room by three who were inspired after visiting clothing markets in more than 15 countries during a study abroad program.
After customers choose the unique pattern that they want embellishing their clothing, 5 percent of their purchase supports a specific cause within the country that this fabric originated from.
With their slogan, “Wear the World, Change the World,” Serengetee currently represents 28 countries and 32 different causes.
“I think people our age are really looking to get involved and donate, but they don’t always have the time or money,” Taylor said. “We might not all get to travel the world, but we can all make a difference.”
According to their website, Serengetee has donated about $125,000 to causes within the 28 countries that are represented, and they are now one of the fastest growing clothing brands in the world with over 300,000 supporters.
“I really love helping this company grow,” Taylor said. “I want to be able to help these college students see their whole plan go into motion.”
The company has campus representatives in every single state, including some parts of Canada, who are responsible for promoting the company’s mission and spreading the word to students primarily through the use of social media.
These representatives are divided into eight regions and challenge each other in various competitions throughout the semester to see which region is the most successful in getting college students interested. The region that wins each competition receives free Serengetee attire and accessories, which helps them to further promote the brand at their university.
During MSU’s three-week takeover that began last week, physiology sophomore Sydney Davis, a Serengetee representative, said all the campus representatives are expected to increase their efforts in representing the business by sporting Serengetee attire around campus, handing out fliers, and starting conversation with students.
“A lot of the girls from my sorority have already come up to me in the past week wondering where they can get the Serengetee shirts,” Davis said. “Just seeing that response from my small group on campus is really cool.”
Davis said after hearing about the company two years ago, she applied to become involved with Serengetee because she is passionate about what they stand for.
“Even though campus representation is just a small portion, I think it’s a very important portion and I’m glad that I can help,” Davis said.
