Impact is a student-led, volunteer-based radio station that has developed a loyal fan base since its formation in 1989. Director of broadcasting, and Impact general manager Gary Reid said the students should pride themselves on their dedication.

“At the Impact, we try to break our music into the core music that you would expect to hear, but also new music and breaking music,” Reid said. “It allows longtime listeners to feel comfortable, but also allows people to hear the cutting edge.”

Within its 24 years of operation, Impact has earned the Gold Record Award from the Michigan Association of Broadcasters for 11 consecutive years. This year, Impact has been nominated for a new title at a national level.

The College Music Journal, or CMJ, hosts an annual competition in New York City to award notable college stations. Impact co-promotions director and advertising junior Samuel Riddle said the positive energy of Impact will set it apart from the other stations.

“Everyone loves the station, so it’s more like a labor of love,” he said. “Which I think always leads to a better product.”

Reid said Impact’s achievements and awards have gained national attention and won’t go unrecognized at the competition.

“When you have a long history of success in a local community, it starts to be noticed from around the country,” he said.

Godlesky said although winning the CMJ title is within Impact’s grasp, she won’t be devastated if they do not win.

Win or lose, Riddle said the nomination is an honor in itself.

“I think being nominated is still cool enough,” he said. “That alone lets us know we’re in the top five (stations) of the country.”

Godlesky said Impact is working to attract new listeners — and the nomination might be just what they need.

“I know we do have a pretty big fan base, but I’d love to see it bigger and to see it grow,” she said.
“Everyone at the station is dedicated to what they do.”