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Noodles & Co. to use bike delivery option

October 17, 2012

One downtown restaurant started using its noodle to come up with a new delivery tactic for both students and residents alike.

To increase sales in an environmentally conscious way, Noodles & Company, 205 E. Grand River Ave., now offers bike delivery for customers from its downtown East Lansing location.

The company will have separate hours for delivery and will serve the entire campus and a mile and a half into East Lansing.

“We’re looking forward to … helping out students (and giving) people an (easier) way to order food here,” Field Marketing Manager Heather McDonough said. “If it’s nasty outside and you don’t want to walk here — a lot of students don’t have cars — or if you’re at the library and want to (order food), now (you) can.”

Several other Noodles & Company college-town locations have offered the bike delivery option in the past, and after seeing their success, the company expanded the bike service to its Ann Arbor and East Lansing locations.

The option to have her noodles delivered to her dorm is an incentive, said no-preference freshman Olivia Robles, who doesn’t have a car on campus.

“I’m lazy, and sometimes I want dinner besides (cafeteria) food,” Robles said.

Because the business doesn’t use cars, McDonough said they can avoid issues with traffic and costs associated with gasoline.

But Hadid Jarwan, owner of Bell’s Pizza, 1135 E. Grand River Ave., said although the option of delivery via bike is convenient for the customer on a rainy day, it’s quite the opposite for the one getting the tip.

“I feel bad for the driver that’s going to drive their bike in the snow,” Jarwan said. “If it’s raining, are they going to put a plastic bag on (the) bike? It’s nice for San Francisco or Miami — not for Michigan.”

McDonough said despite the inevitable winter weather headed toward East Lansing in the near future, Noodles & Company will continue the bike delivery service.

“We’ll use the bikes,” McDonough said. “We are not a company that does delivery by car. Bike delivery has worked in the past, so we’re going to stay with it.”

For Jarwan, the recent changes at Noodles & Company simply will make it easier to appease his daughter, one of the restaurant’s biggest fans.

“I wish them luck … I won’t have to drive there anymore, so my daughter will be happy,” Jarwan said.

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