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New store set for downtown E.L.

January 14, 2009

A new East Lansing-based company, Campus Street Sportswear, has purchased two former Steve & Barry’s locations — one of them in East Lansing — and plans to open retail businesses in the near future.

The East Lansing store will be located in the former Steve & Barry’s location at 515 E. Grand River Ave., suite H. Another store is planned in Madison, Wis.

Founders of the company are former Steve & Barry’s store managers and plan to retain a majority of employees from each location.

“We’re picking up where Steve & Barry’s left off,” co-owner Dan Switzer said in a press release.

Switzer said he believes Steve & Barry’s became sidetracked when the chain began opening stores in malls. Campus Street Sportswear will stick to the collegiate market, he said.

Switzer said he is confident MSU has what it takes to support the start-up store, scheduled to open in early February.

“You need to develop a great relationship with your customers,” he said. “That’s why we chose East Lansing and Madison as our first locations.”

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