Welcome to the digital age of college athletics recruiting, where technological advances are compounding an already complex and high-stakes process. It's put coaches and players in constant connection, with e-mails and text messaging rapidly replacing traditional forms of communication.
It's given fans an endless white space to criticize, analyze and hypothesize about their favorite teams' recruits often in the same breath. It's sprouted a host of subscription Web sites focused on recruiting an industry that's now taking in tens of millions of dollars a year.
It's not unique to the big-money sports coaches for baseball or soccer are just as likely to text message a recruit as those for football or basketball.
And it's a trend that's not getting unplugged anytime soon.
For more on this story, please see Friday's edition of The State News.