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Long-time coach takes over as director

August 24, 2002
Former hockey coach Ron Mason helps during a ice hockey camp at Munn Ice Arena during his first day as MSU athletics director.

The waters have calmed, the ship has been righted and now there’s a new captain.

MSU athletics director Ron Mason has taken the controls of MSU sports, and said he doesn’t expect a lot of change.

Mason officially took over duties of the department July 1, after former athletics director Clarence Underwood ended his 23 years of work with MSU, with more than three years spent at the helm of MSU sports.

Despite some tumultuous times, Mason and others credit Underwood with bringing unity and direction to the athletics department.

“I’m not coming in here with any grand plan,” Mason said. “I don’t think that’s necessary. (Underwood) really brought the staff together and gave them some common goals. I want to build on that.”

Mason, 62, left behind 36 years of college hockey head-coaching experience and 924 victories. The winningest coach in college hockey history will attempt to bring his winning ways to the entire department.

“I want to keep this program stable and try to give all the sports the best chance to win,” he said. “Football and basketball have to be a priority because that’s just the nature of the beast.”

Among Mason’s challenges in making the transition from coach to administrator will be increasing revenue for the department. It operated in the black during Underwood’s tenure, but the cost of running the athletics program continues to rise.

As the 16th athletics director, Mason will be working with a $46.8 million budget for MSU’s 25 sports - 13 women’s teams and 12 men’s teams. MSU already has the maximum number of grants and aid allowable by the NCAA for each of its teams.

But Mason might need to find more money for the department to help with recruiting. Under university rules, football, men’s basketball and ice hockey are the only teams that can recruit all of their players from out-of-state, which is more expensive for the university.

He said he would be in favor of adding luxury boxes to Spartan Stadium in an effort to bring in money for the long term.

“When you look around the country, it seems to be the next wave of entertainment, to have club seating,” Mason said. “I think it’s a way to generate more dollars in a way that people like.

“There are a number of different plans floating around out there. I think what has to be decided is what is most feasible for us at this time.”

The sports facilities at MSU are in the process of being upgraded. Jenison Field House and Ralph Young Field are near the end of reconstruction and renovation, but Mason said the makeover and construction of facilities will not end.

“The facilities are an ongoing thing,” he said.

“It’s never going to stop. There is an arms race out there. I don’t want to get involved in that arms race, but I want to make darn sure we still are in the midst of things.”

Another issue Mason will have to deal with in his tenure is the university’s ongoing compliance with Title IX, the law that requires gender equality in college sports.

A recent study by the National Women’s Law Center revealed that all 30 of the schools it looked at were in violation of Title IX, including MSU.

According to the study, MSU’s female athletic participation is at 50 percent, while 43 percent of its scholarships are awarded to women - a 7-percent gap.

“It’s extremely difficult to nail it right on the head,” athletics department spokesman John Lewandowski said. “We’re making strides in that area and we’ve got a plan to get there. We just haven’t gotten there yet.”

Three men’s varsity sports have been cut in the past four years to help the university comply with Title IX regulations. Mason said he doesn’t envision any additions or subtractions from the 25 varsity teams at MSU.

“I hope I never have to cut a sport,” he said. “I don’t see us really adding sports either. If we have something, we have to deal with it and make sure we can afford it.

“I wouldn’t add something to drop something else.”

MSU has until 2004, when next scheduled certification-process will occur, bridging scholarship gap.

Mason is expected to bring stability to a position that was held by four different individuals in the 1990s.

Former athletics director Doug Weaver said Mason is the ideal individual to silence concerns about too much turnover.

“Look how long he was our hockey coach,” Weaver said. “He had many opportunities to leave Michigan State. Continuity and stability allows long-range planning and thinking, and that’s crucial in athletics.

“Michigan State could use a long-term director and I feel that he’ll be with the Spartans for a long time.”

Mason signed a five-year contract and will garner an annual salary of $270,000. He also could earn an additional $89,100 in deferred annual compensation. Mason’s athletics director salary is nearly 60 percent more than his annual salary as MSU hockey head coach. Underwood’s salary was $153,720.

Despite Underwood’s many successes, Mason brings one aspect to the position that he couldn’t - a coach’s touch. After a meeting with Mason, field hockey head coach Michele Madison said she felt like she was talking to another coach instead of an administrator.

“I walked out empowered and I walked out with energy,” the field hockey Big Ten Coach of the Year said. “He understands the pressure, he understands what the job entails in terms of recruiting, in terms of fund raising and what a coach really has time to do. And what they should be focusing on if they want to build a championship.

“He’ll be a coach’s administrator.”

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