Wednesday, May 25, 2022

New license plates sport famous Spartan symbol

October 3, 2000

Soon there will be a little more green on cars driving around campus.

Monday morning, Spartan faithful were able to begin purchasing MSU license plates, which feature the famous MSU block “S.”

The plates were made for the secretary of state’s “Be True To Your School” promotion. MSU was one of 14 other Michigan universities to have its school logo etched on state license plates.

General management junior Travis Jennings had no doubt which school he longed to promote on his car’s rear bumper.

“I think it is a great way for MSU fans to show their pride and give back to the university,” said Jennings, who was one student looking to purchase the plate during a kickoff ceremony Monday afternoon at the East Lansing branch of the secretary of state, 400 Albert Ave.

Secretary of state assistant manager Gaynor Baker said that the state didn’t sell as many plates as it hoped to Monday morning.

But she’s not worried.

“As soon as more people know about the plates there will be people in here all the time wanting to know how they can get them,” Baker said.

University officials hope she’s right.

The plates, which cost $35, generate revenue for universities. For each MSU license plate sold during the promotion’s first year, $25 will be donated to the university’s scholarship fund. For every year after, $10 per plate will be thrown into the university’s scholarship coffer.

“We really appreciate people buying the plates because so much of the money from the sale will come back to the university,” MSU President M. Peter McPherson said Monday.

McPherson said the time will eventually come when those driving through East Lansing and campus won’t be able to go anywhere without seeing one of the Spartan plates.

And his car will be equipped with a plate, too.

“I’m doing what I am recommending,” he said. “My car will definitely have a Spartan ‘S’ on it.”

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