University of Houston created an account in January to relay information and advertisements to the student body.

In an article from The Chronicle of Higher Education, the university’s social media manager Jessica Brand said the goal was to bring messages to their audience without making them dig for it.

Universities who have begun use of the application use it to communicate with three main groups of people, including current students, prospective students and prospective student athletes.

In addition to being an easier way to communicate with students, Snapchat use among colleges adds a personal vibe.

In the article, Brand said she often receives messages back from students, especially prospective students, who add captions to responses which say “I want to go here.”

Hernando Planells, assistant coach and recruiting coordinator for the women’s basketball team at Duke University, said Snapchat is a good medium to use to become familiar with future players.

“People will do funny faces,” Planells said. “It’s building relationships. You get a chance to know coaches sooner.”

Media Communications Manager Jason Cody said he is does not know of any Snapchat use on campus at the moment, but other departments he is unaware of might be utilizing the application

Graduate student Kathryn Hammond said she does not use Snapchat, and she also is against the idea of the university using it to communicate.

“I, as a student, always like to save all of my communications from the university and with Snapchat, you can’t save it,” Hammond said. “It limits your ability to go back and check with whatever it was they were trying to tell you.”

However, graduate student Cheng Qian said though constant messages may be annoying, Snapchat could be a faster and easier way to share information with the student body.

“You don't have to use too much time on the texting part,” Qian said. "And there is a way to mute notifications."