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Next Friday, ice cream parlor to begin scooping up business

April 12, 2012
Twisters Soft-Serve Ice Cream franchise owner Joe Spadafore screws a display menu to the wall of his building Thursday afternoon. Spadafore will open his location to the public Friday, April 20. Matt Hallowell/The State News
Twisters Soft-Serve Ice Cream franchise owner Joe Spadafore screws a display menu to the wall of his building Thursday afternoon. Spadafore will open his location to the public Friday, April 20. Matt Hallowell/The State News —
Photo by Matt Hallowell | and Matt Hallowell The State News

Just in time for summer, a new ice cream shop will open its doors for business at 2850 E. Grand River Ave., in Okemos, on April 20.

The shop, Twisters Soft-Serve Ice Cream, will be the eighth in a franchise that was started 12 years ago by owner Joe Spadafore, his brother and his father.

Twisters features soft-serve ice cream and yogurt in a variety of flavors such as cotton candy, mocha cappuccino and harvest apple, and Spadafore said they are always inventing new flavors and sundaes.

“We like to make (visiting us) a unique experience,” he said. “I’d like to think our menu sets us apart from anyone else.”

Spadafore said their most famous original sundae is their “Trash Can Sundae,” which is made up of vanilla ice cream, Oreo cookies, cookie dough, M&M’s and Reese’s Peanut Butter Cups and is topped with whipped cream and gummy worms. The sundae even comes with a novelty trash can cup.

For their opening, Twisters also will feature $1.99 banana splits, Spadafore said.

“Well, if they’re having $1.99 banana splits, I’m definitely going to have to pay a visit over there,” said preveterinary freshman Chris Kuechle.

The Spadafore family owns ice cream parlors all around the Lansing area, including two in Lansing and one in Williamston. Spadafore said the family decided to open their newest location because it was the only area that didn’t have a store yet.

“There are a lot of students, a lot of homes, a lot of traffic around there,” Spadafore said. “It just all made sense to us.”

Kuechle said Twisters will be competition to local ice cream shops because, unlike some stores, it offers soft-serve yogurt.

But Scott King, the owner of Tasty Twist, 1307 E. Grand River Ave., said although he doesn’t know how the opening of Twisters will affect business, he isn’t worried about it.

“I started working in East Lansing in ‘74, so I’ve seen a lot of ice cream stores come and go,” King said. “It doesn’t really change the landscape of ice cream in East Lansing.”

Spadafore said he believes there is enough traffic in the area for another ice cream store, especially because the location has been home to an ice cream parlor for about 20 years.

The most recent parlor was G S Scoops, a self-serve ice cream and frozen yogurt store that closed in December 2011.

Spadafore said he has seen many people stopping in and asking when Twisters is opening and putting in applications for hire, signs he said point to a successful business.

“We’ve got Coral Gables next door so that helps for visibility,” Spadafore said. “A lot of people go there to eat, and hopefully they’ll stop by for some ice cream afterward. We think it’ll be a nice little store.”

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