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MSU alumna and Baby Einstein founder to speak at Wells Hall

October 1, 2014

Aspiring entrepreneurs will have an opportunity to learn from somewhat of an “Einstein.”

MSU alumna, founder of The Baby Einstein Company and New York Times bestselling author Julie Aigner-Clark will be speaking to students and faculty Monday night on her success as well as new projects she is working on.

“This is a great opportunity to learn from a leader within the industry. As founder of Disney’s "Baby Einstein" products, (Clark) is a visionary when it comes to entrepreneurship,” acting Dean of the College of Arts and Letters Elizabeth Simmons said. “Students will be able to hear about her experiences and what it takes to start a company from the ground up. [She] will also be discussing her recent startup companies, Baby Bytes and The Soft Skin Company.”

Clark’s success began as a startup company in her basement with "Baby Einstein," which is a set of DVDs, CDs and flash cards designed to introduce babies to the arts. After growing into a multi-million dollar industry in just a few years, Clark sold Baby Einstein to the Walt Disney Company.

Her entrepreneurship continued even after selling with such projects as Clark continued with other projects, such as co-creating The Safe Side, which provides child safety resources to families and schools.

Clark is also an accomplished children’s author, having published “You are the Best Medicine” in 2010, a children’s picture book dealing with the importance of love while someone is going through cancer.

Clark began writing the book after she was diagnosed with breast cancer and 100 percent of the proceeds go to breast cancer research.

“We are excited to have [Clark] coming back to campus,” said Simmons. “Her insight and expertise offer a great learning opportunity for the MSU community.”

The discussion is open to all students and will take place in B310 Wells Hall from 4 p.m. to 6 p.m. on October 6. RSVP by October 5th.

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