Michigan State University's Independent Voice Since 1909, East Lansing, MI

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Tuesday, September 2, 2014 | Last updated: 2:42pm


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E.L. boutique hopes to offer affordable fashion






Belle Row Boutique, 3320 E. Lake Lansing Road, has been selling women’s apparel and accessories December 2013.

“I decided to take that jump after the end of last summer and open the boutique and just start living my dream,” Bradley said. “(It’s) something I’ve always wanted to do.”

Bradley described the boutique as “trendy,” and said she handpicks every item shipped to the shop.

Most of the items come from Los Angeles-based designers and vendors.

Bradley said the majority of clothes in the shop are made in the United States.

For apparel and textile design junior Niki Sullivan, boutiques are the best places to shop for unique clothing.

“I always look for unique pieces when shopping in boutiques and something I won’t find anywhere else,” Sullivan said.

Although the boutique’s clothing options mainly target women ages 20-34, Bradley said there is something for women of all ages.

The shop offers dresses, shoes, clothes, purses and other accessories.

She is currently working on making a spot in her shop reserved for local student designers from MSU or Lansing Community College to give them the opportunity to showcase their work.

Bradley said she felt East Lansing was the perfect spot for her new boutique because she was familiar with the area.

She also said she felt the community would be extremely supportive of young entrepreneurs like herself.

What sets Belle Row Boutique apart from others boutiques is that it aims to be affordable. Bradley said the majority of the store is priced between $20 and $80.

The boutique also hosts private girls night “sip and shop” events and does home deliveries and styling sessions.

“I would love to see people coming into the shop just enjoying the store and really enjoying this unique little place that we have in East Lansing,” Bradley said.


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